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Ranking - Top traders 31/01/2001

European Online Brokers Are Still Innovating Despite Market Downturn

Leaders in Each Country Add New Products and Services According to BlueSky Ratings

Paris, 15th February 2001 - Even though new account growth for major Internet brokers in Europe slowed from an average of 200% in the first half of 2000 to an average of 30% in the second half, just-released research from BlueSky International shows that leading brokers in each country continued to innovate in the last quarter of 2000 with new products, research and interactive services in order to increase profitability and try to entice more investors online. According to the January 2001 edition of the BlueSky Ratings, BlueSky's quarterly rating of online brokers in eight European countries, the top brokers added products like index tracker funds, life insurance and loans, along with more advanced research and online video services.

Despite the relatively tough times, we were pleasantly surprised by examples of innovation throughout Europe as we researched over 700 online brokers in eight countries," said Suzan Nolan, president and lead marketing analyst for BlueSky International."For instance, the BlueSky Number One rated broker in Europe for January 2001, Comdirect Germany, has added an easy-to-use tool that lets all customers access parent-company Commerzbank research that's usually reserved for institutional clients. Comdirect also created a new video-chat service to let market experts share their thinking in an interactive way with private investors. In each country, the Number One brokers are working hard to increase their "share of wallet" for existing customers and to try to seduce new ones, in very competitive markets.

BlueSky International tracks the growth and changes in the online brokerage market from the consumers point of view on a quarterly basis, conducting independent research on over 700 sites in the UK, France, Germany, Switzerland, Spain, Italy, Belgium and Holland plus the best of the US sites for European investors. The BlueSky research teams examine more than 500 features and functions on leading sites, including the products offered, ease of navigation, user friendliness and customer service in order to rate the quality of the user's experience. The list of the Top 7 online brokers in each country are published as the BlueSky Ratings for free, public use, and permit a direct cross-border comparison of the services and features offered by the best online brokers in Europe.

"While 1999 and 2000 were generally terrific growth periods for online brokers, the name of the game in 2001 will be to get the other 80%", observed Suzan Nolan. "The challenge for online brokers will be to get the other 80% of the investable assets their existing customers have that may be in competitors' accounts or not yet invested online, and to get the other 80% of the investors who are not yet investing online." Nolan added, "Some of the ways to compete can be seen in the way that Self Trade France has added index tracker funds and life insurance to broaden its product mix. Or the way site navigation and customer service is being improved like the giants, UBS, Credit Suisse and Deutsche Bank's Brokerage 24 have done. Or by adding more interactive features like video interviews and financial TV like Alex in the Netherlands, who broke into the European Top 15 for the first time. The list of the BlueSky Ratings Top 15 European Online Brokers for January 2001 can be found below."
The complete BlueSky Ratings" for January 2001 can be found in the Brokers section of the www.EuropeanInvestor.com web site, and on the www.tradeineuros.com site. The BlueSky Ratings cover the top seven online brokers in eight European countries, plus the best US brokers for European residents. Eight key decision points are compared for each, such as the number of international markets traded, IPO and mutual fund offerings, trading languages and residency requirements. The cost of commissions is also compared, but does not count in the ratings. An explanation of the methodology and criteria used for the ratings can be found on www.blueskyinc.com.

     
 

The Top 15 European eBrokers
According to the
January 2001 BlueSky Ratings
Ranking
31.01.01
Broker Country
Points
30.06.00
Ranking
30.06.00
Points
30.09.00
Ranking
30.09.00
Points
31.01.01
1
=
Comdirect bank .de
50.9
1
53.4
1
56.5
2
= ConSors .de
50.3
2
51.9
2
54.5
3
Brokerage 24 .de
50.1
3
50.1
4
54.0
4
UBS .ch
45.9
5
47.7
6
52.0
5
ebankinter.com .es
40.7
7
48.9
5
52.0
6
Direkt Anlage Bank .de
47.5
4
51.3
3
51.5
7
Credit Suisse Direct Net .ch
37.6
11
41.3
10
51.0
8
Patagon.es (OpenValue) .es
39.2
8
42.0
9
50.0
9
Entrium Direct Bankers .de
36.6
14
45.8
7
49.0
10
IMIWEB .it
38.3
9
40.2
11
44.0
11
Self Trade .fr
38.2
10
40.1
12
42.5
12
SelfTrade.es .es
n.d.
--
39.0
15
42.5
13
DB24Net.es .es
n.d.
--
39.2
14
42.0
14
Alex .nl
n.d.
--
n.d.
--
42.0
15
Banesto Broker .es
36.8
13
n.d.
--
41.5

 
ebanking.com .be/.lu
42.4
6
44.1
8
BBVA net plus .es
37.0
12
   
Banca Sella .it
n.d.
--
39.3
13
ConSors .fr
36.4
15
   


The BlueSky Ratings™ cover the top seven online brokers in nine European countries: Belgium, France, Germany, Ireland, Italy, Netherlands , Spain, Switzerland and UK, plus the best US brokers for European residents. Eight key decision points are compared for each, such as the number of markets traded, the languages offered and the IPO and mutual fund offerings. There is also an easy link that enables the user to ask for more information. The BlueSky Ratings can be found in the "Brokers" section of the www.EuropeanInvestor.com site and on the www.TradeinEuros.com site. An explanation of the methodology and criteria used for the ratings can be found on http://blueskyinc.com/methodology.html .








For more information about
BlueSky International and BlueSky Ratings, please contact:
Louis Beech
BlueSky International Marketing
louis@blueskyinc.com
Tel : +33 1 53 59 39 47
www.blueskyinc.com

About BlueSky International Marketing, Inc.
BlueSky International Marketing Inc., is the leader in providing accurate facts and insight about the international Internet to financial services companies world-wide since 1997. BlueSky's original research and analysis identifies competitive opportunities, provides industry benchmarks, anticipates key trends and compares market direction on the Internet across multiple countries in Europe, North America, Asia-Pacific and Latin America. BlueSky Ratings™ is the first independent, cross- border Internet rating service that helps people find the deal and service that's best for them.

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